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We see how the work of organizing information, in other words pictures and sound, is conducted: there is a video desk, production plans, etc. What is presented is the portrayal of a chain of production of information, or more precisely in the definition of the producers: counter-information, which is negatively defined by its distance to the information from the corporate media criticized for their one-sidedness. What this involves, then, is a mirror-image replica of the conventional production of information and representation with all its hierarchies, a faithful reproduction of the corporate media's manner of production — only apparently for a different purpose.
Steyerl describes the film as "extraordinarily stirring" and examines its uncritical use of the conceit of the " voice of the people ", understood as "the addition of voices of individual speakers from protest groups, [ non-governmental organizations ], unions, etc.
In this way, the form is completely analogous to the language of form used by the criticized corporate media, only the content is different, namely an additive compilation of voices resulting in the voice of the people when taken together. Herman Gilman, writing in the Labor Studies Journal , described the film as "an unprecedented illustration of how far evolved is the anti-corporate coalition of labor, environment, and human-rights groups" and wrote that " Showdown in Seattle pulsates with potent sound bites from the vast array of anti-globalization spokespersons and reflects the frantic pace and environment created by the protestors.
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