Notify me of new posts via email. Skip to content. Take Denver Water for example. What is Denver Water you ask? Share this: Twitter Facebook. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:.
This was a really creative and easy use of guerilla marketing. The brand awareness for KitKat and their made to share candy bar was offset by the low cost of repainting some park benches. This blog had a cool use of social media in it and a interesting design. The layout of the blog was also pleasing to the eye. The background mirrors some of the interesting topics that are discussed on this blog.
The one blog post that linked politics to science fiction was really fascinating and what convinced me to pick this blog. One thin to change would be the thick black bar on the bottom that travels with you taking up a lot of screen space.
This blog had a lot more articles about news. These articles were meant to be informative rather than insightful, but many of them had some pretty good analysis of what they were sharing too. The layout of the site is very cluttered, so one of the recommendations I would make is to cut down a few ads, so that they can get a lot more viewers, and sign on more profitable ads. I stumbled upon this blog on the Facebook wall of one of my friends. The article was the first thing that caught my eye, and most of the content on here is fascinating.
The one critique I would have is that the unifying theme of this blog is lost in the jumble of the articles, and maybe should be stated on the first page, and the title is a little misleading. However, it looks really professional with a light background and a clear header, and the Saybrook University pattern on top.
This blog is a professional one that I follow to be updated on the Eagles. I liked the layout of this blog that started with a traditional headline and a picture before any text, and the content is pretty accurate too.
I asked students to view a website of a water utility and describe the brand personality of these utilities. One student asked: "Where is the emotion? The site was filled with images of excavators laying pipe, treatment plants and even a diver swimming in sewage. Water utilities can improve brand personality by emphasising the intangible aspects of the value they provide.
Water utilities are not technology companies, but they deliver a substance that mediates emotional experiences, such as bathing your child.
These mock advertisements express this idea that the value of water lies beyond it being vital to sustain life. Water plays an important social role and most of water consumed in developed countries is not for survival, but for social reasons. Even our daily shower is not a biological necessity, but a ritual that we follow to make ourselves presentable to the outside world. Water's biggest role is thus to facilitate social life, while only a small amount is consumed each day for biological survival.
A brand is so much more than a logo and extends into everything the utility does and communicates. An example of where branding meets core service delivery are the assets that are visible in public space. Engineers design most water utility assets with a utilitarian purpose. Most pump stations, pipework and other public assets are more often than not an eyesore.
The design of these assets, beyond their functional use, influences the image that people have of the local utility. This idea does not mean that we need to slap a logo on assets visible in public space — it requires a bit more thought.
The photograph shows a sewer access chamber in the city of Wellington. This design is an prime example of utility branding as it provides a talking point in the street.
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