Bud light phoenix

Pumpkin spice seltzer may seem novel, but the peculiar flavor combination itself is not new. Once upon a time, pumpkin spice lived pretty much only in pies. That was a long time ago. The first reference to what we now know as "pumpkin spice" can be traced back to In it, she includes a recipe for "pompkin pudding," a pie made with stewed pumpkin and spiced with ginger and nutmeg. As Americans moved to urban areas during the Industrial Revolution and sought to maintain a connection with agrarian life, pumpkin pie — and the spices used in it — became an essential slice of Americana.

Pumpkin-flavored items went from reaching 6 to What Bud Light has done by combining such a strong character with the most popular TV series of a generation, is construct a narrative that transcends linear TV by producing creative that people will look to consume outside of traditional TV airings.

Additionally, the tie-in between Bud Light and Game of Thrones harnesses an additional international audience that may not be familiar with Bud Light, but are loyal Game of Thrones fans. This then creates a series of cross promotional opportunities, with Game of Thrones fans tweeting and posting the ad on platforms that might not have been reached with just a normal Bud Light ad.

One of the key reasons that the Bud Light — Game of Thrones partnership worked was due to the character being able to cross over into the Game of Thrones universe, without it seeming alien. Knights are one of the key character arcs of Game of Thrones, and therefore, having the Bud Knight step into Westeros is not unfamiliar for fans.

If the brand ambassador for Bud Light had been a space captain, this partnership would have failed to take-off before getting anywhere near viewers screens.

However, this is not to say that there was no risk involved in Bud Light developing a partnership with Game of Thrones, especially mere months before the final season airs.

The key to any partnership is that one brand is not eclipsed by the other, and with Game of Thrones being such a powerful brand in its own right with legions of loyal fans, there was a certain risk involved. Mind you, when we saw the Facebook post, we were in the middle of having lunch.

Yes, we get it. Not funny. Not viral. Oh yeah, you can only be called a real Bud Light drinker if you are a fat Mexican loser. Hey, fatties, get those beer bellies nice and big with Bud Light! What is the post trying to communicate? We doubt such an image would show up on those types of pages.

That is why it was so jarring. Social media lessons, anyone? Does Bud Light Phoenix truly know its Facebook audience?